Convenience Culture: Value-Added Produce

Convenience Culture: Value-Added Produce

More customers are spending extra on value-added produce to make quick and convenient healthy meals

One only has to look around produce departments to notice the growing popularity of value-added produce. Sliced apple packs and bagged salads don’t go lonely in coolers with items like diced shallots, ready-to-microwave broccoli, chopped squash and trimmed leeks to keep them company.

Every day, coolers feature more varieties of salads and fresh-cut fruit and vegetables.

“On value-added fruit, the unique items per store per week increased 6.4% last year, that’s abo

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