As General Manager for Precima, Brian Ross is responsible for the overall strategic leadership of the company, a full-service provider of customer management and analytical services for retailers and manufacturers.

Brian has over 12 years of experience in loyalty marketing, customer relationship management and advanced customer analytics, with a focus on retail. He has worked with North America’s leading retailers and consumer packaged goods (CPG) companies to build and execute world-class customer management strategies across marketing, merchandising and operations.

Brian has held numerous roles within LoyaltyOne’s business lines, including client management and analytics for eight AIR MILES Reward Program Sponsors. The types of clients included grocery, pharmacy, department store, specialty retail, CPG and financial services. In addition, Brian led the development of several new businesses and services for LoyaltyOne, all focused on fully leveraging customer data to drive enhanced customer insights and strategies for retail and CPG partners.

Brian joined the management of the AIR MILES Reward Program in 1996. He received an Honours Bachelor of Business Administration, with Distinction, from Wilfrid Laurier University. He is a regular speaker at industry conferences and events.