Bill Bishop has been recognized as one of the ten thought and research leaders “driving the future of consumer intelligence” by American Demographics magazine. Known for his ability to see around corners (and translate research into actionable insights), he has worked on retailing since 1971, leading major studies on new store formats, pricing strategies, activity-based costing, and loyalty marketing.
Moving beyond his leadership roles at Willard Bishop, Bill co-founded Brick Meets Click (BMC) in 2011. Today he focuses on driving thought-leading conversations about the future of shopping – compelled by an interest in how consumer technology use is changing the way people shop and a passion for helping companies navigate the changing retail landscape successfully.
He holds a Ph.D. in Agricultural Economics from Cornell and studied agronomy and horticulture at the University of Maine. Bill has taught marketing at Northwestern University’s Kellogg School of Management and serves on the Board of Raley’s Family of Fine Stores.