Beer isn't the only category benefiting from the craft movement at Jungle Jim's. The retailer has also created a craft ice cream section in its frozens department.
Highlighted with a large sign reading "Craft Ice Cr...
Walmart is pleased with initial test results from its just-launched grocery pickup concept.
“It’s doing well,” Andy Murray, SVP of Creative at Walmart Marketing, said during a keynote presentation Thursday at the Sh...
Shifting away from a points-based loyalty program to digital coupons has enabled SpartanNash to engage more shoppers, Linh Peters, VP of marketing, said at the Shopper Marketing Conference & Expo in Minneapolis.
The...
Shoppers use their smartphones from the time they pull up to a store to when they are checking out, according to a study discussed at the Shopper Marketing Conference & Expo.
Nearly two-thirds (64%) use their smartp...
Walgreens is leveraging digital coupons to transform the in-store experience.
“This is a huge year in terms of transforming the shopping experience,” Rich Lesperance, senior director of loyalty and insights at Walgr...
Target’s partnership with Joy Cho exemplifies the retailer’s mission to provide shoppers with inspiration, said Rick Gomez, the retailer’s SVP of brand and category marketing.
Target's Rick Gomez“We’ve invested sign...
Ahold USA embraces a virtual shopping simulation tool that provides marketing and merchandising concept tests without store disruption, said Ed Sheedy, director of category management insights.
“We’re able to manage...
Target has won the omnichannel shopper in the baby category, Molly Hollenkamp, VP at shopper marketing agency Catapult, said in a workshop about omnichannel shoppers at the Shopper Marketing Conference & Expo at the ...
Safeway and PepsiCo have launched a collaborative football promotion that lets shoppers earn NFL merchandise.
Each time shoppers purchase a participating PepsiCo product, they earn 50 cents to use toward a purchase ...
Meet the Apple-Ahhh-Rita. A twist on the popular appletini, the just-launched beverage combines the taste of an apple margarita with Bud Light Lime.
What makes the Apple-Ahhh-Rita significant is that it’s part of A...