Retailer/CPG collaboration is key to any successful shopper marketing campaign.
At this year’s Shopper Marketing Conference & Expo, Chris Almeida, Safeway’s VP of shopper marketing, core business and loyalty, will d...
The Path to Purchase Institute’s Shopper Marketing Conference & Expo, scheduled Oct. 21-23 in Minneapolis, will help retailers and marketers develop collaborative solutions and strategies that influence decision-maki...