New research from three separate organizations sheds light on the increasing influence of trade marketing on promotion spending.In recent weeks A.C. Nielsen, Cannondale Associates and Carol Wright Promotions, have...
WILTON, Conn. -- More brand money, and more authority to spend it, is flowing toward account-centered marketing activity, say the authors of a new survey on trade promotion spending.But successful collaboration...
SKILLMAN, N.J. -- Consumer Products Inc. here is equipping its salespeople with a software tool that enables them to perform detailed category analyses with a few mouse clicks."Our people are calling it 'Cat-Man in a...
What a difference a couple of years can make in the Efficient Consumer Response-driven 1990s.In 1994 it was big news when brand marketers such as Lever Bros., Dial Corp. and Procter & Gamble said they had cut sales...
The outsourcing trend is much bigger than just the merchandising service business.The Outsourcing Institute, New York, defines the practice as "the strategic use of outside resources to perform activities...
Retailers who have benefited from the recent magazine industry consolidation may soon witness even more changes, as vendors look to develop new category management activities."The demographic data news distributors...
NEW YORK -- A darker reality may lie beneath the bright possibilities that category management is bringing to trade relations.A handful of retail chains are charging brand marketers for the privilege of being category...
NORWALK, Conn. -- Barilla, Europe's largest brand of pasta, is mounting a frontal assault on America's fragmented pasta market.The U.S. marketing arm of the Parma, Italy-based company is switching over from a prior go...
SAN DIEGO -- Retailers may hold all the cards when it comes to their frequent shopper programs, but brand marketers can use them effectively to promote and to gather market intelligence."For manufacturers, there is an...
CORONADO, Calif. -- Sassaby Cosmetics has made point-of-purchase displays the central communications medium for its two-year-old Jane Cosmetics brand.The strategy has helped build the value-priced Jane brand from...