OMAHA, Neb. -- Top cat litter brands were the largest percentage gainers in ad counts as supermarkets stepped up print advertising across the entire pet care category during the third quarter of 1993.Of the 15 most...
MELROSE PARK, Ill. -- Racconto Italian Food Products here, a marketer of imported Italian pastas, is gaining share and shelf space for its products with a series of store-specific promotions centered around cooking...
NORWALK, Conn. -- James River Corp. is putting more muscle into its Brawny paper towel brand with a program of in-store marketing and a brand face-lift.The $5.5 billion paper products company, which also makes Dixie...
Add this to your glossary of trade marketing buzz-words: co-marketing.Its advocates maintain that co-marketing could be the Next Great Thing in the evolution of brand marketing and trade relations. While definitions...
DALLAS -- Gillette mounted a custom-tailored fall rebate at area Kroger stores here that put up to $10 in the hands of consumers who purchased grooming and personal care products.The account-specific promotion was a...
INDIANAPOLIS -- DowBrands here said it will cut the size of its trade marketing group almost in half this year, while stepping up its account-specific activities with supermarkets.It will accomplish this by moving...
Among vocal proponents of co-marketing, Chris Hoyt stands out as a man with a mission.The president of the customer marketing division of Ryan Management Group, a Westport, Conn., consulting firm, Hoyt has put more...
PITTSBURGH -- Weight Watchers Food Co. is putting its newly revised trade marketing structure to a big test this month with the kickoff of "Lose 10 Pounds America," its first major integrated trade and consumer...
HOUSTON -- Coca-Cola Foods is leveraging a "megabranding" strategy with extensive in-store marketing to gain aisle space for its Minute Maid Naturals line of shelf-stable juices.The new line of six juice flavors...
NEW YORK -- In response to continued evidence of price resistance in cigarettes, Philip Morris USA's trade programs for 1994 are calculated to steer supermarkets toward selling more individual packs rather than full...