BUFFALO, N.Y. -- Brand marketers and coupon industry executives have their sights locked on Buffalo, Rochester and Syracuse, N.Y., as Procter & Gamble begins its zero-coupon experiment here.Most insist fears of the...
Proponents of third-party merchandising services point out again and again that the mere presence of a person in-store to shelve out the merchandise can cause out-of-stocks to fall and promotional lifts to rise.It...