MALVERN, Pa. -- Forget figure skating as a draw. Acme Markets used free food for a year and three-minute shopping sprees as a 1994 Winter Olympics sales promotion.To enter the sweepstakes, shoppers filled out coupons...
NEW YORK -- Symbiotic promotions linking Nabisco and other manufacturers as "power partners" are proving successful in stores, according a Nabisco executive."With joint promotions you can build brand equity with...
NEW YORK -- Brand marketers undertaking chain-specific promotions with retailers can help stores increase dollar sales, maximize gross profit, increase transactions, transaction size and increase store traffic...
PHOENIX -- PetSmart here, the nation's leading pet food and pet care superstore chain, is entering the Midwest through an agreement to acquire Weisheimer Cos., operator of the Petzazz pet superstore chain.Columbus...
NORTH RICHLAND HILLS, Texas -- The Sack 'n Save division of Minyard Food Stores has seen the future of the frozen food department -- and it is underground.The chain's newest unit here is experimenting with a state-of...
SOMERS, N.Y. -- Pepsico here teamed with supermarkets and Time Warner magazines nationally to offer a personalized plea for Time subscribers to stock up on Pepsi products for the Super Bowl.The promotion involved...
Cat litter sales are getting a big boost in markets hit by harsh winter weather, said retailers contacted by SN.Some chains in the Northeast and Midwest reported double the normal sales volume for cat litter...
Sales of cooking oil sprays are beginning to shine as consumers seeking to reduce their intake of unhealthy fats and cholesterol turn to them as alternatives to pouring oils.Although sprays are not ready to overtake...
Pet food is becoming a classic case of a supermarket category under attack by specialized retailers.And as a result, sales and margins are in danger of going to the dogs.Chains are now fighting back to head off the...
Many retailers might be tempted to use a rolled-up newspaper to keep the pet food supermarkets at bay, but newspaper advertisements are a more practical alternative for some.For the most part, the pet food category...