Simon Uwins

loyalty expert

A visionary CMO, educator and loyalty expert, Simon has demonstrated the power of customer loyalty in creating long-term growth.

An ex-CMO of Tesco, he’s a pioneer of Clubcard, its renowned loyalty program, and served as a director of Dunnhumby, the customer science company that underpins it. He also built the retail brand Fresh & Easy from scratch here in the U.S.

A recognized thought leader, Simon has a popular blog, an award-winning Flipboard magazine, and is author of Creating Loyal Brands. He teaches a graduate course on branding at the University of Southern California’s Annenberg School for Communication, and provides consulting services around loyalty and retail.

With a master's degree from Oxford University, Simon grew up in London. Based now largely in Los Angeles, you’ll normally find Neil Young or Radiohead blaring when he’s behind the wheel.

Find him online at www.simonuwins.com.

SimonUwins www.simonuwins.com

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