NEW YORK -- After an advertising blitz in two markets, Pacific Fruit found 10% of consumers are more likely to buy their Bonita brand bananas.The campaign was so successful that Pacific Fruit launched a similar...
NEWARK, Del. -- With its long-time No. 2 man now poised to take the helm, the Produce Marketing Association here is likely to make a smooth transition in staff leadership when President Bob Carey steps down in two...
CORAL GABLES, Fla. -- Del Monte Fresh Produce here has introduced what it calls the first new commercial pineapple variety in 20 years -- the Del Monte Gold. The new variety, which is debuting in select markets this...
SOLON, Ohio -- Reider's Stop-N-Shop stores boosted grapefruit sales 20% during a three-week display contest. "The contest worked out real well," said Tony Colagiovanni, director of produce operations for the five...
DALLAS -- Calling it the first data base of its kind, Information Resources Inc. has launched a program that culls daily produce sales information from 1,800 supermarkets."There's nothing like this in the industry,"...
SACRAMENTO, Calif. -- California retailers generally support the aims of commodity organizations, according to a recently released study.The study was commissioned and released by the California Agricultural Issues...
NEWARK, Del. -- The Produce Marketing Association will hold a second FreshTech conference next year, encouraged by the attendance at last month's successful inaugural event that exclusively linked produce operations...
HICKSVILLE, N.Y. -- Nearly all U.S. gardeners plant flower bulbs, but not all gardeners shop the same way.That is why savvy retailers should identify and market to specific groups of gardeners, according to a study...
DALLAS -- As produce executives face the brave new world that technology offers, another acronym is turning up in their alphabet soup -- EDI.However, like ECR (Efficient Consumer Response) and HMR (home-meal...
DALLAS -- The means to gather data have been developed, the models are available and the software exists. But produce executives who want to launch a serious foray into category management need to invest money and...