Retailers are sharpening their distribution and marketing programs in response to the rapid market entry of drugs that have gone from prescription to over-the-counter availability."We've taken a more positive...
supermarket pharmacy special reportSupermarket pharmacies are building bridges to managed health care providers.Leading grocery chains are re-engineering their strategies in order to adapt to a fundamentallychanging...
Supermarket pharmacies are acting aggressively to preserve the most profitable part of their prescription business -- generic drugs.In attempting to maintain generics margins and bring acquisition costs down, pharmacy...
The era of rampant price-cutting in generics is ending.In the wave of consolidation among brand and generics companies that continued in 1995, many of the marginal generics companies that are often the source for the...
The launch of Procter-Syntex's Aleve last year illustrates what can be achieved when a supermarket pharmacy works in harmony with the health and beauty care department.In this case, the pharmacist's expertise in...
Growing confidence in generic drugs on the part of patients, doctors and pharmacists is fueling generics' increased use. The rate of generic use, when prescriptions are either written generically or a generic is...
In the face of aggressive efforts by third-party plans to reduce reimbursements for generic drugs, supermarket pharmacy directors are struggling to maintain some profitability.The profits that generic drugs once...