NEW YORK -- Nickelodeon Magazine and Mott's USA have joined in a promotion that brings the latest in interactive telephone technology to kids.From August to October, children will have the chance to get 10 minutes of...
ST. LOUIS -- Anheuser-Busch here and Food Lion, Salisbury, N.C., have teamed up for a summer NASCAR promotion and sweepstakes that involve the entire Bud Family and Eagle Snacks line.It is centered around the Anheuser...
SECAUCUS, N.J. -- WWOR-TV, New York, has enlisted the help of Pepsi Cola, A&P and Food Emporium to promote its A+ For Kids program with a contest that sends both kids and teachers, along with their families, on a...
Hang around any supermarket these days and watch kids pick up Kellogg's Corn Pops in their special collector's boxes that feature Batman, Robin, Two-Face and the Riddler. Step back and view the entire shelf as an in...
NEW YORK -- Travor Hutchins, publisher of a new health magazine from Lang Communications, says Medizine isn't a magazine."Medizine is a marketing program, part of which has a print vehicle." This print vehicle...
NEW YORK -- Johnson & Johnson and Sloan's/Gristede's supermarkets here were among the sponsors of the third annual Fifty-Plus Experience, a two-day symposium for those 50 years old and above. .Nearly 20,000...
NEW YORK -- Eating Well magazine brought its Swift and Simple food display in-store last month in a cooking demonstration and sample giveaway at Kings Super Markets' unit in Creskil, N.J.In keeping with the season...
RAMSEY, N.J. -- Pezrow here, one of New York's largest food broker organizations, has produced 4 million freestanding inserts in conjunction with a fund-raising effort for Covenant House, an organization providing...
NEW YORK -- Disney Adventures Magazine has created a sweepstakes for Franco-American's new Gargoyles Shaped Pasta which is sending kids into supermarkets to solve the gargoyle mystery before they enter the sweepstakes...
NEW YORK -- Smart Beat Foods has joined United Cerebral Palsy as the sponsor of its annual Bike-a-Thon, held here May 7. Smart Beat, teaming with the cerebral palsy group for the first time, was joined by new sponsors...