CAMDEN, N.J. -- Campbell Soup Co. here kicked off the New Year with a national multimedia campaign promoting the notion that soup helps dieters lose weight. At the center of the effort was a 12-page four-color booklet...
HASBROUCK HEIGHTS, N.J. -- A promotion involving radio and freestanding inserts last month urged shoppers to look for brands in the dairy, deli and bakery sections of supermarkets in the New York metropolitan area. It...