Health trends firmly established in other parts of the store have migrated to the bakery department, where clean-label, grain-rich and preservative-free breads are attracting consumers who otherwise may have avoided the category.
“The biggest trends are simple ingredients, no preservatives and no-added-sugar,” said Russ Tourville, bakery director at Kowalski’s Markets, Woodbury, Minn.
Sprouted grains, ancient grains and superfood ingredients like hemp and chi
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Contact: Desiree Torres Desiree.Torres@penton.com