Bread Sales May Rise on Health Claims

Wal-Mart here is going with the grain. The world's largest retailer is encouraging customers to shop the bread aisle by broadcasting public service announcements emphasizing that enriched white bread along with leafy greens and orange juice contain folic acid, which can prevent birth defects. Produced by the Grain Foods Foundation as a sponsor of the March of Dimes, the 30-second

BENTONVILLE, Ark. — Wal-Mart here is going with the grain.

The world's largest retailer is encouraging customers to shop the bread aisle by broadcasting public service announcements emphasizing that enriched white bread — along with leafy greens and orange juice — contain folic acid, which can prevent birth defects.

Produced by the Grain Foods Foundation as a sponsor of the March of Dimes, the 30-second PSAs are planned to run from today through June 24 in all of Wal-Ma

Register to view the full article