Buzz around Walmartrsquos Patti Labelle Sweet potato pie have spurred sales of the flavor across retail

Buzz around Walmart’s Patti Labelle Sweet potato pie have spurred sales of the flavor across retail.

Consumers opt for smaller pies in fresh flavors

Retailers mix up the pie category with new takes on traditional varieties and more size options

With pie sales at the in-store bakery steadily growing, retailers are drawing in customers with a combination of flavor innovation and alternatives to a whole 10-inch pie.

This summer, The United Family, Lubbock, Texas, sold a Hatch chile apple pie at all four of its banners — United Supermarkets, Market Street, Amigos and Albertsons Market — during Hatch chile season.

“And it’s actually got the sweetness obviously of the apple pie, but the roasted chilies that were in

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Contact: Desiree Torres [email protected]

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