By Design: Hy-Vee's Cake Decorating Competition

By Design: Hy-Vee's Cake Decorating Competition

Hy-Vee’s cake decorating competition generates publicity for the bakery department and challenges designers to try out creative ideas.

From snail cupcakes to a cake typewriter, Hy-Vee Food Stores’ annual Cake Decorator Challenge turns cakes and cookies into an edible art show.

Hy-Vee uses the competition to get the word out about its cake decorating talent to customers, and as an opportunity for designers to learn more about decorating from each other.

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