Grocery bakery, deli need more digital efforts: Report

Grocery bakery, deli need more digital efforts: Report

In order to grow sales and be competitive with foodservice and standalone bakeries, supermarkets will have to step up on digital merchandising, according to a new report from IDDBA and Brick Meets Click.

“Digital Merchandising for Deli and Bakery” synthesizes research from shadowing shoppers in Chicago and the Twin Cities and observing where stores called out digital efforts like websites and apps, alon

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