Health claims gain traction in bakery

Health claims gain traction in bakery

The in-store bakery has a reputation as a destination for indulgences, said Jana Mickey, director of Nielsen’s Perishables Group.

“However, that doesn’t mean consumers want to throw all caution to the wind when shopping in this department,” she said.

“While some healthful products like sugar-free muffins have been around for years, consumers are now seeking other healthy items, similar to what we see in the center store,” she said. “Health claims like gluten free, orga

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