Photo courtesy of Highland Park Market

Photo courtesy of Highland Park Market

Independents Carefully Mold Scratch Bakers

Supermarket retailers agree that scratch baking requires careful, time-consuming training — and they also say it’s well worth it

Some independents situated in markets dominated by large chains have built themselves a solid competitive edge with scratch baking — and it’s serving them well.

Indeed, some of them easily reach high single-digit total stores sales with their in-store bakery rings, and they give full credit to scratch coupled with top customer service.

Doing at least some scratch baking gives a store

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