Loblaw Adds Private-Label, Gluten-Free Baked Goods

BRAMPTON, Ontario — Loblaw Cos. rolled out a selection of gluten-free bakery items under its President’s Choice label that are certified by the Canadian Celiac Association's Gluten-Free Certification Program.

The line includes brownies, cookies, cakes, muffins and bread, all priced at $5.99 (Canadian). It is the first private-label line in Canada to earn the GFCP designation, according to Loblaw.

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