A mixed batch in the bakery

A mixed batch in the bakery

In-store bakeries blend more healthful and nutritious items into their offerings

In-store bakery shoppers probably aren’t there for their health.

But the definition of “health” is shifting, and retailers are doing more and more to meet the needs of shoppers who are looking for organic or “free-from” items, even if those shoppers recognize that the products they are buying are indulgent.

In the meantime, new formulations using whole grains and other healthful ingredients are making it easier for retailers to bake items that

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Contact: Desiree Torres [email protected]

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