‘Premium Healthy Living Couples’ Biggest Fresh Food Consumers

CHICAGO — The Nielsen Perishables Group found that five consumer segments account for a large chunk of fresh food sales at supermarkets. These groups tend to be focused on health and wellness, organic and premium foods.

Using FreshFacts Shopper Insights powered by Spire, which tracks loyalty card data, the Nielsen Perishables Group sorted consumers into 40 groups.

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