Retailers take the cake to a higher level

Retailers take the cake to a higher level

Retailers use quality ingredients and creative designs to win over shoppers

When it comes to preparing fresh, high-quality cakes, artisan bakeries have traditionally iced their supermarket competitors. But that could be changing as retailers like Dorothy Lane Market, Publix and numerous others update their cake services to incorporate fresh ingredients, elaborate designs and customized ordering platforms.

Customers at Dorothy Lane Market’s Love Cakes work one-on-one with a decorator to customize each<div class=

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