Lidl US Lidl US
Lidl bakeries are positioned near the front of the stores to facilitate grab-and-go purchases.

Retailers taking a smaller approach to cookies

Retail bakeries offer shoppers convenience, flexibility with single-serve snack options

Germany-based discount chain Lidl made an important tweak to its traditional no-frills format when it began opening stores in the U.S. earlier this year.

By incorporating in-store bakeries into its U.S. stores, Lidl gained a significant point of differentiation against one of its primary rivals, fellow German hard-discounter Aldi, but also a toehold in one of the better-performing supermarket departments.

The bakeries are also perfectly designed for a nation of grab-and-go sna

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