strawberryshortcake(T).jpg krblokhin/iStock/Thinkstock
Single slices allow customers to sample new flavors without having to buy the whole product.

Serving a need with single-serve baked goods

Dessert lovers no longer need to take the whole cake— single slices are selling fast

H-E-B shoppers don’t have to buy a full 8-inch cake to enjoy the chain’s popular red velvet cake with cream cheese frosting. For about $3, they can get it by the slice. The same goes for H-E-B’s chocolate cake with fudge frosting and several other desserts.

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