Sweet Valentine: The Red Velvet Revolution

Sweet Valentine: The Red Velvet Revolution

As retailers promote cake in various forms and flavors, some are taking advantage of red velvet’s increasing popularity

Valentine’s Day is a cake holiday, and retailers are trying new versions like rose-shaped red velvet cakes and red-iced cake pops.

Valentine’s Day falling on Tuesday could affect sales in a good way or a bad way. Depending on a retailer’s location, opinions tend to differ.

No matter, their sales will probably climb. A National Retail Federation survey shows Americans will spend more on Valentine items — up 8.5% from last year — than they have in a decade.

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