Tresierras' Bakeries Adapt to New Demographics

The growing Hispanic population has many in-store bakery operators adjusting product lines and modifying merchandising tactics, but the nation's oldest Hispanic supermarket chain is addressing demographic changes of a different sort. An evolving economic base and an expected influx of non-Hispanic residents are spurring 63-year-old Tresierras Supermarkets to adapt its proven marketing

San Fernando, Calif. — The growing Hispanic population has many in-store bakery operators adjusting product lines and modifying merchandising tactics, but the nation's oldest Hispanic supermarket chain is addressing demographic changes of a different sort. An evolving economic base and an expected influx of non-Hispanic residents are spurring 63-year-old Tresierras Supermarkets to adapt its proven marketing strategy to the new conditions.

The late Frank Tresierras, a native of

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