Try some, buy some: Sampling new tasty pastries

Try some, buy some: Sampling new tasty pastries

Retailers introducing new pastry products or flavors, or simply promoting their scratch-bakery operations, say sampling is a great way to get the message out

Consumers are responding to new flavors and formulations in retailers’ pastry departments, especially when retailers offer free samples and promote their scratch-baking credentials.

In addition, more and more consumers are seeking products that use natural, high-quality or back-to-basics ingredients, and products that have perceived health attributes such as gluten-free formulations.

“We see customers trending more towards natural ingredients,” said Keli Lessing, fresh bak

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