Consumers are responding to new flavors and formulations in retailers’ pastry departments, especially when retailers offer free samples and promote their scratch-baking credentials.
In addition, more and more consumers are seeking products that use natural, high-quality or back-to-basics ingredients, and products that have perceived health attributes such as gluten-free formulations.
“We see customers trending more towards natural ingredients,” said Keli Lessing, fresh bak
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