Beer advocates

Beer advocates

As craft beer sales continue to soar, retailers employ new strategies to keep the category in the limelight

Mix-and-match displays, bolder flavors and home-brewing kits are expected to create a brew-haha in the craft beer category this year.

Create-your-own six-packs are a particularly popular strategy. Lakeland, Fla.-based Publix Super Markets lets shoppers mix and match six-packs for at-home taste testing.

“In a little less than half our stores, we have a ‘Choose Your Brew’ 4-foot section, a trend we forecast will have popularity in 2015 and beyond. Here, customers can create

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Contact: Desiree Torres [email protected]

TAGS: Center Store
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