Bourbon makes for spirited sales

Bourbon makes for spirited sales

Spirits are high among bourbon distillers. The popularity of their quintessential American liquor has skyrocketed in recent years, ditching its former stodgy image to become the cool drink among Millennials and others who once bypassed bourbon.

After decades of flat sales, bourbon is riding a tsunami of popularity. According to Euromonitor, domestic sales for the last five years soared by 42%.

“Bourbon has been discovered</div>
        
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