Craft beverages tap into local, premium trends

Craft beverages tap into local, premium trends

The surging popularity of craft soda “is riding the coattails of craft beer, I think. People like the fact that it’s locally produced, comes in a glass bottle, and is made with cane sugar.” —SCOTT KARNS, Karns Quality Foods

Consumer concerns about the healthfulness of carbonated soft drinks — along with a growing interest in locally made products, innovative flavors and more natural ingredients — are playing right into the hands of the craft soda industry.

A contest among Karns Foods' various locations is helping drive sales of craft sodas, President Scott Karns told SN.

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