Hard Core: All the Buzz About Hard Ciders

Hard Core: All the Buzz About Hard Ciders

“Ciders have more than their fair share of shelf space in our beer coolers. Because of the growth rate and consumer interest we are trying to be ahead of the curve with ample shelf space on these items.” — Marty Miller, category manager, Niemann Foods

With sales up 80% in supermarkets, hard ciders are making it look easy.

Despite emerging from obsolescence just 20 years ago, American hard ciders are holding their own among inventive craft beers.

True, ciders contribute a mere 1.3% of sales to the overall beer category, according to Dan Wandel, senior vice president of Beverage Alcohol Insig

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