IRI: Bud Light Lime-A-Rita top new beverage

IRI: Bud Light Lime-A-Rita top new beverage

Bud Light Lime-A-Rita, Eight O’Clock K-Cups and Pepsi Next were among the most successful new beverage launches last year, according to IRI’s 2013 “New Product Pacesetters" list.

The list identifies food and beverage product introductions with the highest year-one dollar sales.

All three brands made the Top 10 food and beverage list. Bud Light Lime-A-Rita is No. 5 with $97.4 million in multi-outlet sales; Eight O’Clock K-Cups, No. 7 with $89.8 million in sales; and Pepsi N

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