Jungle Jim’s International Market, Fairfield, Ohio, simplifies the wine-buying process by organizing certain selections by value and quality.
One display features wines that sell for less than $10; another, under $20. All selections have been tasted by Jungle Jim’s staff for quality.
A lot of times, people don’t want to spend more than $10, but don’t know if the wine will be any good. The displays give them confidence with their purchase, said Ed Vincent, the retailer’s be