Liquid Gold: Retailers look for growth in an expanding RFG beverage category

Liquid Gold: Retailers look for growth in an expanding RFG beverage category

“Those traditional juices are always going to hold their own, but that’s not where we’re seeing growth right now.” —FERN WEISS, Wedge Community Co-op

The drinks are cold and the competition is red hot in the refrigerated beverage category. Traditional favorites like orange and cranberry juice now share space with unique varieties that blend together fruits, vegetables and other ingredients. Functional benefits like energy, satiety and added calcium have proliferated. And then there are premium choices like cold-pressed juice, cold brew coffee and kombucha that are making their way into mainstream stores.

For retailers, the ch

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Contact: Desiree Torres [email protected]

TAGS: Dairy
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