Pairing sodas with fresh foods can boost sales: Nielsen

While retailers often promote carbonated soft drinks alongside CPG and frozen products, there is a lot of overlap between buyers of sodas and fresh foods, according to new research conducted by Nielsen Perishables Group for The Coca-Cola Co.

Cross-merchandising and cross-promoting carbonated sodas with produce, meat and deli products can increase trips and lead to more sales, the report suggests.

“The reality is that we in the food retail industry need to think as the

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