Social media informs 7-Eleven strategy for exclusive lemonade: Speaker

Social media informs 7-Eleven strategy for exclusive lemonade: Speaker

When market data indicated that lemonade consumption was on the rise, particularly among those under 18, 7-Eleven took to social media to investigate the trend, explained Laura Gordon, VP of marketing and branding innovation for the c-store chain, during last week’s Brand Activation Association’s Marketing to the Omni-Channel Shopper event in New York.

“[Users] told us that it wasn’t just lemonade that they were drinking, bu

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