Study: Wine drinkers are engaged, loyal

Study: Wine drinkers are engaged, loyal

Three new emerging segments of wine drinkers — Engaged Newcomers, Everyday Loyals and Price Driven consumers — comprise more than half of wine drinkers in the U.S. and Canada, and will have a significant influence on the future direction of the industry, according to a Constellation Brands study.

Members of the “Price Driven” segment (21% of consumers) believe they can buy good wine without spending a lot; Everyday Loyals (20%) drink wine as part of their regular routine, and stic

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