Energy Drink Business Is Booming, But…

Energy Drink Business Is Booming, But…

Regulatory oversight may change how energy drinks and other products with added caffeine can be sold at retail

With sales up an explosive 60% since 2008, energy drinks are riding a high akin to the boost they induce in consumers. 

Indeed, Americans are increasingly caffeine-driven considering that coffee and energy drinks are the fastest-growing Center Store categories, according to an IRI report.

Manufacturers have responded with functional innovations like Monster Rehab, which blends energy drink with

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