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2014 Expo East: ShopRite to highlight SN event

Representatives of Wakefern Food Corp. and its ShopRite retailers will be on hand in Baltimore this month to receive the 2014 SN Whole Health Enterprise Award as part of an educational track hosted by SN at Natural Products Expo East.

David Orgel, SN’s Executive Director, Content & User Engagement, will present Wakefern with the Enterprise Award as part of the event, titled “Driving Health and Wellness at Supermarkets,” scheduled for Wednesday, Sept. 17, from 9 a.m. to 1:15 p.m. at the Baltimore Convention Center.

A dietitian at the Morristown ShopRite coordinates community outreach efforts and helps to influence sales with monthly selections of better-for-you items.A dietitian at the Morristown ShopRite coordinates community outreach efforts and helps to influence sales with monthly selections of better-for-you items.

Following the presentation, Natalie Menza, manager of health and wellness for Wakefern, and Perry Blatt, director of ShopRite retailer Village Super Markets, will discuss how an emphasis on health and wellness at the corporate and store levels has transformed the company. In other sessions scheduled for the event, representatives of broker Acosta Sales and Marketing and distributor KeHe will discuss their perspectives on the potential for natural and organics in supermarkets, and what brands need to know to partner with retailers and succeed.

“Supermarket Guru” Phil Lempert will discuss the results of an exclusive survey detailing consumer attitudes about health and wellness at supermarkets. Lempert, a contributing editor to SN, will outline survey results and address how shoppers feel about the selection, service and prices of natural and better-for-you items at their local supermarkets, as well as speak to what retailers are doing right and which areas need improvement.

Executives of Food Essentials and New Hope Natural Media will review hot-selling items in health and wellness and provide a forecast for emerging trends, drawing on unique insight tools.

Additional details of the event are available at the Expo East website. Those interested need to complete Expo East registration and can attend SN's event with their Expo badge. Seating is limited so early arrival is encouraged.

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