Once upon a time you read news and information.
Today it’s still about reading, but also viewing, sharing, linking, blogging, Tweeting, responding and more.
SN is at the forefront of these new media directions, because we believe they will enhance the experiences of our audience.
Recently we added to our online content by launching new blogs, a LinkedIn Group and new multimedia components.
The result is new opportunities for readers to exchange information, contribute opinions and connect with each other.
Here’s a rundown of our latest efforts and how you can get involved.
Blogs: We’ve just added two new blogs to our existing lineup. The first, Industry Voices, is written by industry contributors who provide perspectives on key issues. The early posts included one from Bill Bishop of Brick Meets Click on how to grow industry sales, and another from Brian Todd of The Food Institute on shifting retailer market shares. Another new blog, SN Social, shares SN content that provides unique perspectives, much of it with a social media spin.
You can monitor all our blogs (including Viewpoints, Refresh and Total Access) from the SN home page. We encourage you to comment on posts, and let us know if you have ideas for Industry Voices submissions.
LinkedIn: The new Supermarket News LinkedIn Group has a growing roster of industry members with some interesting topics addressed so far, including home shopping and the post-election outlook. Another timely discussion took place just as Hurricane Sandy was gathering impact and attention began to focus on how supermarkets were responding. Most of the dialogue is moderated by our experienced team of editors. It’s easy to join, follow comments and respond.
Multimedia: You’ll see lots of new videos, photo galleries and other multimedia content on our website. These include video interviews with industry executives; photo galleries of store tours, most recently of Bristol Farms and 99 Ranch Market; and infographics on topics ranging from candy sales to household income. This content is constantly refreshed and we invite you to share it and submit ideas.
These new directions mean SN’s role is broadening. We’re still the news and information provider to the industry, but now that content is meaningful to you on even more levels.
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