PLMA

PLMA 2014: Fetching sales

I’ve written a lot about dogs recently.

That’s because retailers are doing a lot more to win the loyalty of pet owners. Retailers have begun stocking from everything from grain-free foods to tear-free shampoos.

To date, much of my coverage has been about national brands. Now it’s time to take a look at the store brand side of the business.

A variety of unique pet products is being introduced at the PLMA show. Among them: sweet potato and cranberry strips from the Crump Group and easy-to-swallow dog treats from Buddy’s Kitchen.

Even nonfood products have specialty appeal. Take Budpak’s oatmeal tearless pet shampoo.


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Such products are hitting the market at a time when American’s are predicted to spend an all-time high of $60 million on their pets this year, according to the American Pet Products Association. More than two-thirds (68%) of U.S. households own a pet, up from 56% in 1998, according to the APPA.

These households think of Fido and Sparky as more than just pets, but as members of their family. Just as they want to provide their families with a healthy diet, they want only the best for their pets as well.

For many, that means products free from fillers, additives, preservatives and colors.

Store brand suppliers are responding.

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