Viewpoints
Recalculating the value proposition

Recalculating the value proposition

The consumer view of the value proposition was at one time fairly simple and straightforward: “Is the product quality and quantity equal to or greater than the price I am paying for it?”

But with the advent of healthy eating, socially conscious brands and more recently niche, artisanal products that have found a national audience online, that equation has grown much more complex.

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