With all the marketing industry leaders attending the 2014 Shopper Marketing Summit in Schaumburg, Ill., it's not surprising that the conference has led to a vibrant discussion on Twitter. Here are some highlights from the first two days of the show.
@Starbucks Signature Aisle at grocery includes motion activated puff of coffee aroma. That my friends is #dynamicretail #shoppersummit
— Scott Shamberg (@Shamberg) March 25, 2014
95% of digital #coupon downloads come from retailer sites/apps #shoppermarketing #shoppersummit
— Alana (@digiAJF) March 25, 2014
A little #shoppermarketing humour to start the day @P2PInstitute #shoppersummit pic.twitter.com/z8J44OXPrH
— Kristopher Matheson (@GoodsnCommerce) March 25, 2014
Digital natives 2x more likely to text vs talk compared to digital immigrants #shoppersummit @CatapultMktg
— ShopperUno (@rsiewczynski) March 25, 2014
Brand favorability goes up with use of second screen, says Time Warner's Kristen O'Hara #ShopperSummit
— Kelly Jones (@KSJones24) March 25, 2014
SN's very own Center Store Editor Carol Angrisani is tweeting from the show @CarolAngrisani1, along with SN's Midwest Associate Editor Cora Weisenberger @CoraWeis.
“U.S. manufacturing is something our customers care deeply about,” said Andy Murray, Walmart’s SVP of Creative #shoppersummit
— Carol Angrisani (@CarolAngrisani1) March 25, 2014