With all the marketing industry leaders attending the 2014 Shopper Marketing Summit in Schaumburg, Ill., it's not surprising that the conference has led to a vibrant discussion on Twitter. Here are some highlights from the first two days of the show.
Brand favorability goes up with use of second screen, says Time Warner's Kristen O'Hara #ShopperSummit— Kelly Jones (@KSJones24) March 25, 2014
“U.S. manufacturing is something our customers care deeply about,” said Andy Murray, Walmart’s SVP of Creative #shoppersummit— Carol Angrisani (@CarolAngrisani1) March 25, 2014