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Supermarkets embrace a healthy discussion

Supermarkets are undeniably on a growth path with health and wellness, but there are lots of issues to be ironed out.

I’m betting some of that will happen at this Thursday’s half-day conference that SN is presenting in advance of Natural Products Expo West, in Anaheim, Calif.

The event is called “Supermarket News at Expo West: Driving Health and Wellness at Supermarkets.”

Here’s a link to that event’s agenda.

I’m bullish on the content because of the speaker and topic lineups.

Retailers from companies including Ahold USA, IGA, Unified Grocers, Sprouts Farmers Markets and D&W Fresh Market will address timely issues.

One panel will look at the new breed of natural food retailers taking on supermarkets. Another session will examine industry partnerships around health and wellness.

The panel I’m moderating will focus on how to leverage the total-store health experience. That means, in other words, how retailers are translating the health mission across all parts of their stores and operations.


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This is a huge topic because almost everything is on the table. In communicating with the panelists for this session, we identified a wide range of possible subjects to address, including nutrition programs, pharmacy, private label, health advocacy, shelf-label programs, and kids’ programs.

Attendees at SN’s event will also participate in a networking reception that closes the series of panels.

The topics being addressed are of crucial important to the industry, and they will further elaborate on the findings from SN’s recently released health and wellness survey.

Of course, it’s even better that the sessions take place against the backdrop of the Natural Products Expo West event, the giant showcase for this segment (note that SN and Expo West are both part of Penton).

We all hope to see you there!

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