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Wendy Naughton

Senior Vice President , Ryan Partnership Chicago

Wendy Naughton is senior vice president of Ryan Partnership Chicago, a creative marketing and promotions firm. In this role, she helps lead the shopper marketing discipline with more than 20 years of experience developing and managing programs to build brand awareness, increase sales, capture market share and yield measurable results. Wendy's background encompasses agency, retail, broker, sales force and corporate experience across a broad range of industries, including CPG, retail and food service.

Wendy’s Recent activity

The Nuttiness of Food Allergies
The Nuttiness of Food Allergies
Jul 06, 2012
Two years ago, my husband gave our little boy (who was two years old at the time), a nibble of an energy bar. Within 10 minutes, my son had swollen lips and tongue, vomited bile and clawed at his throat because he...
A Texas Gem
A Texas Gem
May 16, 2012
I was recently in Corpus Christi, Texas, and went to the local H.E. Butt Grocery. I have always been a fan of H-E-B with its clean stores, friendly employees and free balloons at checkout for children. Also, as a ...
Avoiding the Parent Trap
Avoiding the Parent Trap
Mar 15, 2012
I have been getting caught up on wellness trends lately. I know it’s not new news that men are focused on staying productive and energetic, while women want what men want and to look young. But what I find intere...
Solutions Lead Innovation
Solutions Lead Innovation
Jan 17, 2012
  Two things recently intrigued me–though different areas of thought, they are both examples of innovation driven by a shopper need vs. what an operations guy says can be produced within existing plant specs...
Idle Sourcing for Eco-cycology
Idle Sourcing for Eco-cycology
Dec 19, 2011
This is the time of year where marketing agencies all ponder what the next year will bring and how we will climb our own individual mountains, including the assurance that we bring thought leadership to our client...