Use Tech to Get to Know Your Customers: Speaker

DALLAS — When it comes to personalizing retail approaches using technology, “it’s not how much you know but what you share with customers that defines how effective you will be,” a Bozzuto’s executive told attendees at an FMI2012 session here Wednesday.

DALLAS — When it comes to personalizing retail approaches using technology, “it’s not how much you know but what you share with customers that defines how effective you will be,” a Bozzuto’s executive told attendees at an FMI2012 session here Wednesday.

Steve Methvin, vice president, retail technology and e-commerce for the Cheshire, Conn.-based wholesaler, said retailers need

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