$23B Missed Opportunity in Center Store: Study

$23B Missed Opportunity in Center Store: Study

PHOENIX — A newly released five-year Center Store study found that lost trips accounted for $23 billion of lost opportunity in the grocery channel. The study, unveiled at the Food Marketing Institute Midwinter Executive Conference here, said the industry needs to focus on shopper demand, as opposed to just category management, and leverage the total store, as opposed to just a single department or category.

PHOENIX — A newly released five-year Center Store study found that lost trips accounted for $23 billion of “lost opportunity” in the grocery channel.

The study, unveiled at the Food Marketing Institute Midwinter Executive Conference here, said the industry needs to focus on shopper demand, as opposed to just category management, and leverage the total store, as opposed to just a single d

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